SOUTH AFRICA, DURBAN ー One of the largest tourism marketing event on African Calendar一Africa Travel Indaba took place at the Inkosi Albert Luthuli International Convention Centre, Durban, on the 8 -10 May 2018.
The must-attend event which is owned by South Africa Tourism (SAT) is evidently a big mention in the list of events on the global calendar, and was organised by Pure Grit Project & Exhibitions Management (Pty) Ltd.
In attendance were members of the media from across the continent and beyond, exhibitors, and international buyers who were interested with the best tourism products of Southern Africa that was spotlighted.
The Three-day event which symbolises that the continent led by of course the masters of tourism一 South Africa is open for tourism business, had 1747 buyers from countries all over the world who experienced the spirit and soul of Africa having immersed theirselves in the culture and traditions of no less than 22 exhibiting African countries.
At the last day of the event, President,Travelogue Communications Ltd, Ayodele Omotoso, spoke with Sisa Ntshona, Chief Executive Officer, South Africa Tourism (SAT) who described tourism as good for South Africa’s economy and invited other countries to come and learn, interact and experience.
“Tourism is so important to South Africa, 9% of the GDP is tourism and it employs 800,000 people in the country but we moved from focusing on mining because the gold it stucks on the ground and out after sometime so we looked around sustainability and we said let’s focus on tourism because it is a space that just keeps on going for ever”, Mr. Ntshona said to Mr. Omotoso.
“Another thing about tourism is, when you focus on it , it triggers other areas as well一infrastructure, you have to build roads, airports in other for this fund to flow 一you have to build hotels, it touches on agriculture一people have to eat, it touches on energy, it touches on everything else. I think that’s a big ripple effect and that is why we focus on tourism”, Ntshona said.
He added that other African countries should come to Indaba, come learn and experience, interact and find counterpart一you will find years and years of experience in this hall for three days after speaking to the trade and the hotels on possible investment in your country because until you interact you may be missing out on some necessary things.